Specsavers

A tongue-in-cheek ad for Specsavers' "Relationship Aid". Clever misdirection built on suggestive camera moves and moody lighting. We pushed boundaries in RnD and had to work with the funniest client feedback I've had so far.
Client
Golin
Designers
Jakub Dygdon, Daniel Mészáros, Sergio Fornasieri, Hannah Meah, Matthew Ball
Creative Leads
Ryan Locke (RnD), Ambrogio Bergamaschi (Production)
Producer
Rain Osgood
Recognition
Gold and Silver Cannes Liones
Audio Design
Echoic
Visual Deception
Choreographed camera movement designed to misdirect the viewer until the final frame.
Moody Realism
A deep dive into noir-influenced lighting setups to mask the punchline in high-end aesthetics.
The sweet spot
Balancing cheeky humor with sophisticated art direction to keep the joke grounded.