IBM Nighthawk

As part of a two part project visualising IBM’s Quantum Data Centre. My role in this involved CAD asset prep, lookdev, the initial shot section featuring the chandelier and RnD.
Client
MAP Project Office
Designers
Jose Medina, Matthew Ball
Creative Lead
Ambrogio Bergamaschi
Producers
Rain Osgood
Audio Design
Father
A deep dive into materiality
We took a microscopic approach to the look-dev; balancing realism and stylistic choices.
Using light to show behaviour
Dialing in the lighting setup to give a flat, matte microchip chassis a premium, metallic weight without losing its clean graphic look.
A dynamic explainer
Polishing the custom camera paths and exploded-view animations to make the complex breakdown feel seamless and fluid.